Case Studies
Hydrate You IV — At a Glance
Hydrate You IV had a real product, a real market, and decent inbound demand — but their paid-search account was leaving money on the floor. Campaigns were running with broad-match exposure into low-intent traffic, the Google Business Profile presence was thin in non-Tulsa zips, and call-to-book conversion wasn't where it could be for a phone-driven category. OMG Marketing came in to rebuild the local-search funnel and run a tighter, higher-converting paid-search program built specifically for mobile IV therapy intent.
Twelve months in, the data tells the story plainly: more than 28,000 qualified clicks from high-intent IV-therapy searches, 2,778 in-platform Google Ads conversions, and a blended cost-per-conversion of $65.58 in a category where most mobile IV operators bleed at $90–$130 per lead. Behind the paid engine, the client's Spruce-based phone room — fed by OMG-built demand — booked 1,636 appointments on a 31.8% book rate and recovered 87.9% of missed calls.
Headline Outcomes — Last 12 Months
2,778
Google Ads conversions
28,101
Qualified paid-search clicks
$66
Blended cost / conversion
1,636
Booked appointments (Spruce)
The Challenge
Mobile IV therapy is a search-driven, phone-converting, locally-restricted category. A Tulsa customer Googling "IV drip near me" or "mobile IV Tulsa" on a Sunday morning is booking in the next 20 minutes or not booking at all. To win that customer at scale, three things have to be true at once: the brand has to rank for high-intent local IV searches in every zip it serves, the paid-search account has to convert clicks into form fills and phone calls without bleeding budget on the wrong queries, and the phone has to get answered — fast.
Before OMG Marketing engaged, Hydrate You IV had two of those three pieces partially working and one piece — the paid-search engine — clearly under-built:
The Challenge
- Paid-search was over-exposed to broad and non-local queries — spending on "iv vitamins" and "iv near me" with no geo-modifier, which churned budget on customers outside the service area.
- Local SEO and Google Business Profile coverage was concentrated in central Tulsa but thin in the outer ring (Broken Arrow, Owasso, Bixby, Jenks) — meaning competitors were winning the map pack in zips that Hydrate You could absolutely deliver to.
- Landing pages didn't reflect the urgency of mobile IV intent. Pricing was buried, the lead form was below the fold, and there was no above-the-fold phone CTA.
- The OKC line (405-877-7059) was dormant — a second metro the brand could have been monetizing was effectively dark.
Solving this needed a connected mobile IV therapy marketing rebuild: tighter paid-search, deeper local SEO, conversion-first landing pages, and a feedback loop from the in-house phone room back into the ad account.
Our Approach
OMG Marketing rebuilt Hydrate You IV's demand engine around four connected workstreams. None of these are silver bullets on their own — the lift comes from running them in concert and feeding the data between them.
01 · PAID SEARCH
Tight, Local, High-Intent
Rebuild Google Ads around exact and phrase-match local IV queries with strict geo-targeting on Tulsa metro zips. Negative-keyword aggressively to keep budget on customers who can actually book.
02 · LOCAL SEO
Map Pack Domination
Google Business Profile optimization across every neighborhood and outer-ring zip, NAP citation cleanup, service-area schema markup, and review-velocity programs to win the map pack consistently.
03 · LANDING PAGES
Convert the Click
Mobile-first landing pages with above-the-fold pricing, one-tap call CTA, and trust elements (insurance & licensing, response time, before/after testimonials) tuned for the moment a Tulsa customer is ready to book.
04 · FEEDBACK LOOP
Phone-Room Data In
Spruce booking and missed-call data flows back into the ad account weekly — informing which keywords actually book, which times of day need spend, and which campaigns to scale or pause.
The unfair advantage of running all four together is that the paid-search engine doesn't optimize toward Google's reported conversion event — it optimizes toward what actually books revenue at the dispatcher. That's the difference between a $65 blended CPA in a $90–$130 category and another agency spending the same money for half the booked appointments.
Paid-Search Results — 12-Month Trend
The chart below shows monthly Google Ads conversions for Hydrate You IV across the trailing 12-month window. Volume scaled cleanly from the engagement build-out through summer 2025, settled into a steady-state through fall, and rebuilt to a Q1 peak in February 2026 as the brand entered its strongest seasonal window.
Monthly conversion peaks of 283 (July '25), 286 (Feb '26), and 260 (Dec '25) — running well above the category baseline for a single-metro mobile IV brand.
12-month blended cost-per-conversion: $65.58. Same-period CTR: 7.41% — roughly 2× the local-service search benchmark.
Cost Discipline — A Clean Cost-per-Lead Trend
Conversions only matter if you're not overpaying for them. The chart below tracks blended cost-per-conversion month-over-month. Even with seasonal demand swings, CPA stayed disciplined — peaking at $106 in the post-launch ramp month and pulling back toward the $50–$65 range as the optimization fed forward.
From Click to Booked Appointment — The Full Funnel
Paid-search conversions only matter if they turn into booked appointments. Hydrate You IV runs its own in-house phone room on the Spruce platform — the OMG-driven demand lands there, and the client's dispatcher team converts it. The 12-month funnel below shows the connected story:
5,378 inbound conversations across the Spruce line over 12 months (5,139 after spam-filtering), with 87.9% of missed calls successfully recovered via outbound save and 1,636 appointments booked at a 31.8% blended book rate. The Tulsa metro line (918-520-1238) is the primary; the OKC line (405-877-7059) is held dormant for a future expansion phase.
What This Means for the Brand
Twelve months of disciplined paid-search and local-SEO work has done two things for Hydrate You IV: it has doubled the brand's metro inbound demand year-over-year (from a May '25 baseline of 83 monthly conversions to a Feb '26 peak of 286), and it has locked in a sub-$70 cost-per-conversion in a category where most mobile IV brands burn $100+ per lead.
The next phase of the engagement turns on the dormant OKC line, expands the GBP and SEO footprint into the I-44 corridor between Tulsa and OKC, and layers in seasonal/event campaigns (festivals, university calendar peaks, holiday-weekend hangover demand) that this market hasn't been monetized for yet.
Takeaways
- Mobile IV therapy paid search compounds — but only if it's geo-fenced tight to the actual service area and fed back by phone-room data.
- Local SEO and Google Business Profile coverage in the outer ring zips often outperforms the city-center map pack; competitors ignore them.
- Cost-per-conversion is the wrong metric in isolation — what matters is cost-per-booked-visit, which only the brands with a phone-room feedback loop can measure.
- Doubled YoY demand is achievable on a single-metro mobile IV brand without breaking CPA — if the foundation is built right.
Success Stories
WANT RESULTS LIKE THIS?
Let's see if we're a fit for your mobile IV brand.
OMG Marketing only takes on a small number of mobile IV therapy clients at a time so each engagement gets the marketing depth (and where it fits, dispatch) it needs. Hydrate You IV is one of those engagements. If you operate a mobile IV brand and want to see what this playbook would look like for you, the next step is simple:
FILL OUT THE REQUEST FORM AT OMGMARKETINGCO.COM
Tell us about your brand, your current marketing setup, your service areas, and where the bottleneck feels biggest right now. If we're a fit, we'll be in touch within 48 hours.
