Case Studies
Elite Mobile IVs — At a Glance
Most mobile IV brands run their marketing and their phone operations through different vendors — sometimes a freelance media buyer plus a generic answering service plus a half-managed dispatch coordinator. That structural fragmentation costs them bookings every single day, because the customer experience changes mid-funnel and the data never flows between the marketing layer and the conversion layer.
Elite Mobile IVs took the opposite path. OMG Marketing runs the full stack: paid search, local SEO, landing pages, Google Business Profile network, AND the live phone room that answers every incoming call, qualifies the customer, prices the visit, and dispatches the nurse. One brand voice, one playbook, one team accountable from search query to completed visit.
Headline Outcomes — Last 12 Months
2,626
Google Ads conversions
26,686
Qualified paid-search clicks
$222K
Managed ad spend
9.03%
Click-through rate
The Challenge — Mobile IV in a Competitive Florida Market
Florida is one of the toughest paid-search markets in the country for mobile IV therapy. Concierge-IV brands compete with national chains, hotel partnerships, hangover-recovery startups, and a long tail of solo nurse-led operations — all bidding on the same handful of high-intent queries. Click prices in this market often run higher than the medical-aesthetics category, and the conversion math punishes any brand that doesn't have its phone room dialed in.
Elite came to OMG with three connected pressures:
- Paid-search costs were climbing month-over-month with no corresponding lift in booked visits — a sign that the conversion layer (the phone) was leaking value the ad account was paying for.
- Marketing and operations were running in two different software stacks, with no shared visibility into which campaigns produced which booked appointments.
- Footprint expansion across Florida was creating coverage gaps — markets where the GBP was thin and the paid-search account had no dedicated geo-bidding structure.
The brief: take the full stack — marketing AND dispatch — and run it as one operating system. Use the dispatch data to make the marketing smarter, and use the marketing data to staff the dispatch team for the right times of day and days of week.
Our Approach — Two Pillars, One Operating System
Elite is built around two connected pillars that share one data layer. OMG owns both pillars — the same team sees the search query, the click, the form submit, the phone ring, the booking, and the post-visit follow-up.
01 · MARKETING
Create the Demand
Local SEO across every Florida service zip, Google Business Profile optimization, technical SEO, conversion-optimized landing pages, and a paid-search account structured around high-intent mobile IV queries with strict geo-targeting and aggressive negative-keywording.
02 · DISPATCH
Convert the Demand
Dedicated phone-room dispatch lives on every Elite line. Trained dispatchers qualify customers, confirm pricing and eligibility, book the visit, and assign the nurse. Outbound saves fire automatically on missed calls so demand doesn't leak overnight.
The advantage of running both pillars under one partner is data flow. Marketing knows which keywords actually book visits because dispatch shares booking outcomes by source. Dispatch knows which times of day need staffing because marketing shares paid-search day-parted traffic curves. Three vendors stitched together can't see this. One partner running both can.
Paid-Search Performance — 12-Month View
The chart below shows monthly Google Ads conversions for Elite across the trailing 12 months. The story is a clean, compounding ramp: from ~58 conversions in the first month of OMG's optimized media buy to a steady-state cadence of 240–300 monthly conversions through the back half of the year, with December and February peaks aligned to the seasonal mobile IV demand curve.
12-month totals: 26,686 qualified clicks, 2,626 conversions, $221,855 managed ad spend, 9.03% CTR — comfortably above the local-service search benchmark.
Spend Discipline & Conversion Stability
Monthly ad spend and conversion volume tracked together cleanly across the engagement window — a sign of a healthy account that's scaling on real intent, not buying volume on broad-match expansion.
Marketing-to-Dispatch Funnel
Because OMG runs both marketing and dispatch for Elite, we can trace the full funnel from paid-search click to dispatched visit. The chart below shows the 12-month volumes:
Dispatched visit estimate uses a 32% book-rate baseline drawn from the broader OMG dispatch client cohort and aligns with the kind of full-funnel close rate that Elite's Florida service belt sustains. The point of this chart isn't a single number — it's the visibility. Most mobile IV brands literally cannot draw this picture for their own business, because the data never crosses the marketing/dispatch boundary.
Takeaways
- Mobile IV therapy marketing and dispatch are one system — when they're managed as one, every dollar of ad spend converts harder.
- Florida is an unforgiving paid-search market for IV therapy; survival requires geo-tight campaigns, strict negative-keyword discipline, and a phone room that doesn't leak.
- Owning both pillars unlocks data visibility — campaign-by-campaign booked-revenue attribution — that brands with stitched-together vendors can't replicate.
- Elite is one of 13 active OMG dispatch clients; the same operating model is portable to any phone-driven mobile IV brand.
Success Stories
WANT RESULTS LIKE THIS?
Let's see if we're a fit for your mobile IV brand.
OMG Marketing only takes on a small number of mobile IV therapy clients at a time so each engagement gets the marketing depth (and where it fits, dispatch) it needs. Elite Mobile IVs is one of those engagements. If you operate a mobile IV brand and want to see what this playbook would look like for you, the next step is simple:
FILL OUT THE REQUEST FORM AT OMGMARKETINGCO.COM
Tell us about your brand, your current marketing setup, your service areas, and where the bottleneck feels biggest right now. If we're a fit, we'll be in touch within 48 hours.
