IV Therapy Pricing Guide: Set Prices and Packages for Profit

Most mobile IV therapy businesses should charge $150 to $250 per session, but the right price depends on your market, your costs, and how you build your menu.

Pricing is one of the biggest mistakes new IV business owners make. Most people guess. They look at a competitor, charge a little less, and hope for the best. That is how you end up working hard and barely breaking even. This guide walks you through real pricing strategy, from single-session rates to memberships and corporate contracts. 

There are three ways to think about price. 



Cost-based pricing starts with what you spend. According to TheDripMap, a single IV drip costs between $10 and $50 in supplies. Add your nurse's time, travel, and overhead, and you need to charge enough to cover all of that and still make a profit. 

Competitive pricing means you look at what others in your city charge. This gives you a floor and a ceiling. 

Value-based pricing means you charge what the outcome is worth to the client. Someone who spent $500 on a bachelorette party does not blink at a $200 hydration drip. 

Most owners underprice because they feel guilty charging more. Do not do that. Your clients are paying for convenience, clinical skill, and results. That has real value. 

Market Price Ranges in 2026

Prices vary a lot by market. Here is a quick look at what you will see across the country. 

TheDripMap reports that retail IV drip prices typically fall between $130 and $320. Mobile businesses often charge a premium over in-clinic rates. Clients pay extra because you come to them. That convenience is worth $25 to $75 more per session in most markets. 



If you are in a mid-size city and thinking about charging $99, stop. You will burn through nurses and supplies and have nothing left. Start at $150 to $175 and test from there.

Building Your Service Menu 

A good menu does two things. It makes it easy for clients to choose. And it makes it easy for you to upsell. 

Core Drips 

These are your everyday sessions. Think hydration, hangover recovery, immune boost, and energy. Price these at your base rate. 

Specialty Drips 

These are higher-margin add-ons. NAD+ therapy, beauty drips with glutathione, and Myers' Cocktail formulas. Charge $25 to $100 more for these. The ingredients cost more, and clients expect to pay for specialty treatments. 

Add-On Shots 

IM (intramuscular) shots are fast, low-cost to deliver, and easy to sell. B12 shots, vitamin D, and Lipo-C shots typically run $20 to $40 each. Always offer these at checkout. A nurse who consistently upsells one shot per visit can add $500 to $1,000 to your monthly revenue. 

Naming Conventions 

Names like "The Recovery Drip" and "The Glow Drip" convert better than "Normal Saline with Vitamin C." Use benefit-focused names. Keep them short and easy to say. 

Package and Bundle Pricing 

Selling in bundles does two things for your business. It brings cash in upfront. And it locks clients into coming back. 



Here is a simple pricing math example for a mid-tier market: 

You give up a small amount per session. But you get committed clients and predictable revenue. Most operators find that bundle buyers come back far more often than single-session clients. 



Event packages are a strong revenue driver. A bachelorette party with four people at $150 each is $600 for one visit. Corporate wellness days and sports team recovery sessions work the same way. Build a flat event rate for groups of three or more. 

Membership and Subscription Pricing

This is where the business model shifts. One-time clients keep your calendar full but your revenue unpredictable. Members give you a monthly floor you can count on. 



Here is the math that matters: 50 members at $99 per month equals $4,950 in guaranteed monthly revenue. That is money you have before you book a single session. 

Elite NP notes that memberships are one of the best tools for building recurring revenue in the IV therapy business. 

A simple membership structure looks like this: 

A few rules to protect your margins: 

• Require a 3-month minimum commitment. This stops people from signing up for one month and canceling. 
• Set a rollover cap. Unused sessions do not carry over more than one month. 
• Track your churn monthly. If more than 5 to 10 people cancel per month, find out why. 

 100 members on the Wellness Starter plan, you have $9,900 in recurring revenue before you open your booking app. That changes how you run your business. See our how to get clients for mobile IV therapy guide for tips on filling your membership slots.  

Corporate and B2B Pricing 

Corporate accounts are a high-value, underused channel. A single company can book your nurses for a full day once a month. That is more predictable than chasing individual clients. 



How to price it: 

• Per-session corporate rate: $125 to $160 per person. You discount slightly for volume. 
• Full-day rate: $1,500 to $3,500 for 8 to 12 sessions at their office. 
• Annual wellness contract: Bill monthly. Offer priority scheduling and a branded service. 

Hotels and concierge services work differently. You negotiate a referral rate with the hotel concierge. They recommend your service to guests. You pay the concierge $15 to $25 per booking. Some operators formalize this with a contract. 

Geographic Pricing Adjustments 

Where you operate changes what you can charge. 



Urban markets support higher prices. Clients are used to paying for convenience. $175 to $250 is normal in cities like Dallas, Miami, or Denver. 

Suburban markets tend to run $150 to $200. There is still demand, but clients are slightly more price-conscious. 

Rural markets are harder. You may max out at $99 to $149. But your competition is also thinner, so lower prices can still mean strong margins if your costs are controlled. 

Travel fees are separate from your service price. Most operators charge $20 to $50 for drives over 15 to 20 miles. Some build it into their base price for simplicity. Either way, do not drive an hour for the same rate as a 5-minute trip. 

Common Pricing Mistakes to Avoid 

Mistake 1: Racing to the bottom. If a competitor charges $99, do not drop to $89. You will attract the most price-sensitive clients and squeeze your margins to nothing. Compete on quality, reviews, and experience instead. 



Mistake 2: No cancellation policy. Last-minute cancellations cost you real money. You scheduled a nurse, packed supplies, and lost a booking window. Charge a cancellation fee of $25 to $50 for cancellations under 2 hours. Put it in your booking confirmation. 

Mistake 3: Not reviewing prices every six months. Supply costs, nurse pay, and fuel all change. If your cost per drip goes up, your price needs to go up too. Review your numbers at least twice a year. 

Mistake 4: Hiding your prices. Clients who cannot find prices online will call your competitor instead. Put your base rates on your website. You do not have to list every add-on, but give people a starting point. 

For more on managing the financial side, check out our guide to mobile IV therapy startup costs and our mobile IV therapy business plan template. 

Frequently Asked Questions

How OMG Marketing Can Help You 

Good prices only work if your calendar is full. We help you book more clients at the prices you set. 

• Marketing. We run your local SEO, Google Ads, web design, and content so the right clients find you. 
• Dispatch services. We answer your phones and book the job before the lead goes cold. 
• Medical direction and good faith exams. We set up your medical director and run your good faith exams. 
• Nurse hiring. We help you staff up so you can take more jobs. 

See everything we do for mobile IV businesses at OMG Marketing Co.. Book a free call and we will help you take the next step. 

Sources

• TheDripMap: How to Start an IV Therapy Business in 2026 
• financialmodel.net: How Much Does an Owner Make in Mobile IV Therapy? 
• Elite NP: How IV Therapy Clinics Create Recurring Revenue with Membership Programs 
• Grand View Research: Mobile IV Hydration Services Market