Search Engine Optimization (SEO)

The majority of customer’s purchasing journey starts by asking questions, and often they’ll turn to a search engine such as Google for answers. A potential customer runs a keyword related to your business, and you want to be the first result they see. That’s why OMG Marketing search engine optimization services come in. As a trusted digital marketing agency in Hesperia, CA we will make sure to implement strategies to get you on the first page of Google and all other major search engines.

What Is SEO?

Search engine optimization is a digital marketing tactic that brings your website online visibility and converts page views to sales through the most organic way possible. SEO involves tweaking things on your website when looked at individually these tweaks may seem small and insignificant, but when you combine all efforts of SEO through optimization strategies you’ll start to see a huge impact for your customers through your website offers, and more importantly the performance in organic search results.

Our SEO Process

Optimizing Your Website for Technical SEO

In 2020, it really doesn’t matter how many users you are bringing into your website if your website is outdated or hard to navigate for the average consumer. It will not convert traffic into customers. At OMG Marketing, not only do we have custom WordPress themes that are SEO optimized and built to convert, but we also take a massive approach in analyzing your current website. Here are some of the things we do to ensure your website is properly functioning and is SEO ready for search engines to easily read and rank on their search engines.

 

  • Web Design & Development is up to date
  • Make sure your website is ADA complaint
  • Mobile-friendly website
  • SSL Secured
  • Check broken links and 404 error pages
  • Implement sitemap and optimize robots.txt
  • Install Google Analytics & Google Search Console

Content Creation

Other aspects of On-Page SEO is content. As we’ve heard this term before whether you understand digital marketing or not. Content will always be king. Search engines love websites that are packed with useful information and long-form content as it provides the best user experience. When you provide insightful content that answers questions and provides solutions to the average consumer the search engines love this. They start rewarding your website to ultimately gain better rankings. At OMG Marketing, we understand you may not have the time or resources to create daily content, but luckily for you, we are here to help. Here are some things we do when you work with us:

 

  • Develop content strategies for the business
  • Publish well written and targeted webpages throughout your website
  • Weekly blogs, and long-form, well written and niche-specific content that helps your business gain domain authority and URL structure.

 

Competitor Analysis

When it comes to business we understand that you don’t want to be left behind in the digital world. At OMG Marketing we understand that information is key, and being ahead is even more important. We’ll research what your competitors are doing right, and wrong and develop an SEO campaign that best suits your business. Some of the research we do:

 

  • Keyword Research
  • Long-Form Content Research
  • Technical Research
  • Backlink Research
  • What strategies your competitor is doing

Local SEO

Most businesses rely on the customers that live in the local area of the business. With 1/3rd of searches on Google involving a location, it is extremely vital that your business gets the exposure it deserves in its local area. It’s called the top three of the local map pack on Google. Here is some of what we do at OMG Marketing to ensure your business gets the local exposure it needs to thrive:

 

  • Optimizing your Google My Business listing
  • Posting weekly articles on Google My Business to keep relevancy
  • Ensuring NAP (Name, Address & Phone Number) are consistent
  • Local link building

On-Page SEO

Implementing On-Page SEO to your website means you need to format in a specific way that makes it easier for search engines to crawl and index your website through Google Search Console. Allowing your website to be easily crawled and indexed means the search engines will need to prefer your website which will boost your rankings. Here are a few ways that we optimize to ensure your website is preferred by the search engines:

 

  • Proper headers (h1-h6) tags, and Meta Descriptions on every page
  • URL structure
  • Alt Texts on photos
  • Link building and content creation
  • Keyword placements

Off-Page SEO

Most businesses don’t understand but having a presence off of your website plays a huge role in your rankings. One of the main factors search engines take into consideration when ranking websites is how authoritative they are offline. Whether that be other websites mentioning you or how you’re running your social media and if you have a marketing plan there as well. This is what Off-Page SEO is comprised of. OMG Marketing knows how to deal with this and here are some of the things we do for you:

 

  • Social Media profiles are optimized
  • Building your backlink profiles
  • Guest posting on relevant and niche-specific websites that help your rank
  • Blog outreach and postings
  • SEO optimizing posts on your social media accounts
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