Med Spa Marketing: The Ultimate Guide to Attracting Clients in 2025

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Med spa marketing blends digital and in-clinic strategies to attract, convert, and retain aesthetic patients. Clinics that master data-driven promotion secure the lion’s share of bookings. Today, our experts at OMG Marketing are here to show you how.

What Is Med Spa Marketing and Why Does Your Business Need It?

Med spa marketing is a mix of tactics that spotlight medical spa services and drive bookings. These tactics include SEO, social media, paid ads, email, content creation, and more.

Many U.S. med spas already invest in digital campaigns to reach today’s aesthetic consumers. Here are some key insights:

  • The stakes keep rising. The global medical spa market, valued close to U.S. $16.5 billion in 2023, is projected to top U.S. $45 billion by 2030. Clinics that master promotion will capture the fastest-growing share of that spend.
  • Visibility starts online. 46% of all Google searches carry local intent. Ranking in local results is mission-critical for walk-in treatments and consultations.
  • Knowing your audience is central. Leading med spas profile client demographics, goals, and pain points before tailoring offers. This precision raises engagement and conversion rates.
  • Social proof then seals the deal. 87% of consumers read Google reviews to judge local businesses. Healthcare tops the list of sectors where feedback matters most.

Finally, staying current with platforms like Instagram and TikTok is non-negotiable. Their short-form, visual formats let clinics showcase transformations, host live Q&As, and more. These are key steps toward building a loyal, referral-driven community. 


OMG Marketing’s clients have booked tens of thousands of appointments after adopting strategic SEO, pay-per-click (PPC), and content systems. If you want to shield market share from aggressive competitors, you need a med spa digital marketing strategy.

Identifying Your Ideal Med Spa Audience

Knowing who you serve is the first pillar of successful med spa marketing. Industry research from the American Med Spa Association confirms that 88% of patients are female. However, female demand now spans a wider age band than ever.


Younger women are arriving earlier. Patients aged 18 to 34 jumped from 17% in 2017 to 26% in 2022. The core 35 to 54 group still represents 52% of female visits.

Key Demographic Insights

Primary Motivations

Clients cite three dominant reasons for booking:



  1. Visible confidence boosts: Smoother skin and balanced features.
  2. Well-being and stress relief: Treatments double as self-care rituals.
  3. Convenience: Busy professionals choose providers that offer fast booking and minimal downtime.


Barriers include fear of unnatural results, price uncertainty, and limited education about newer procedures.

How to Uncover Local Audience Data

  1. Mine your CRM for age, gender, and top-selling services.
  2. Check Google Analytics to see which ZIP codes and devices deliver the most traffic.
  3. Study social-media insights: Posts that earn the most saves often reveal current interests.
  4. Send two-question surveys (“Why did you book?” and “Which service interests you next?”) to capture near-term demand.

Persona Snapshots to Guide Messaging

  • Preventive Millennial: Late 20s, seeks early wrinkle care. Responds to TikTok how-tos and Instagram Reels.
  • Time-Pressed Executive Male: Mid-40s, values privacy and speed. Clicks concise Google Ads promoting lunchtime laser sessions.
  • Event-Ready Bride: Early 30s, nine-month timeline. Engages with Pinterest inspiration boards and skin-prep countdown emails.

Why Audience Clarity Matters

When campaigns mirror real client goals and concerns, magic happens. Click-through rates rise, cost per lead falls, and repeat bookings climb. Use the insights above to curate every headline, offer, and ad budget. That way, you can reach the patients most likely to book, return, and rave about your med spa.

Local SEO Essentials for Successful Med Spa Marketing

Local SEO connects your clinic with nearby people who are actively Googling treatments such as “Botox near me” or “laser skin resurfacing [city].” It works because Google ranks local results on three pillars (relevance, distance, and prominence). The search engine rewards businesses that excel at all three.



When we align your website, Google Business Profile, and reputation signals around those pillars, you appear in the coveted three-pack. You’ll capture a steady flow of high-intent clicks without the ongoing cost of ads.

Technical Foundation: Site + Schema

1. Service-and-City Landing Pages

  • Create URLs like /botox-scottsdale or /hydrafacial-brooklyn.
  • Begin each page with the treatment, the city, and the primary benefit (“Smooth frown lines in Scottsdale”).
  • Embed a Google Map and add LocalBusiness schema so search engines tie the content to a physical location.

2. Mobile Speed & Security

More than 72% of all Google visits come from mobile devices. Slow, unsecure sites bleed conversions. Compress images, implement lazy-loading, and maintain a valid SSL certificate to protect data and gain a small ranking edge.

Optimize Your Google Business Profile

Your Google Business Profile (GBP) is a free storefront that can drive bookings 24/7.

  • Complete every field: Name, address, phone, hours, service list, and website.
  • Add compelling visuals: Profiles with photos receive more requests for driving directions and more click-throughs to websites than those without. Upload exterior, interior, staff, and (consented) before-and-after images.
  • Publish weekly posts: Share flash promotions, new devices, or 60-second skincare tips. This will keep the listing fresh and improve prominence.
  • Enable chat: Prospects can message you directly from Search or Maps, shortening the path to booking

Build Social Proof with Reviews

Online feedback influences both algorithms and humans.

  • Ask at peak satisfaction, a.k.a. checkout or a post-treatment selfie moment.
  • Automate SMS follow-ups two hours after the appointment, linking straight to the review form.
  • Respond to every review within 48 hours. Thank supporters by name and address concerns with empathy and an offline solution path.
  • Showcase 5-star reviews on your homepage, Instagram Stories, and nurture emails.

Earn Authoritative Local Links

Prominence grows when reputable local sites mention you. Here are a few ideas:

  • Host a charity facial day and request coverage from neighborhood media. 
  • Sponsor a 5K that links to your site.
  • Contribute a skincare column to a city lifestyle blog

Even a handful of geo-relevant backlinks can push you into the three-pack.

Measure, Refine, Repeat

Track calls, website clicks, and direction requests inside GBP Insights. Layer UTM parameters and call-tracking numbers to attribute revenue accurately. If impressions or actions stall, refresh photos, add FAQs, and test new posts. 



At OMG Marketing, we provide real-time SEO dashboards so med spa owners can watch rankings rise. Our clients see exactly how many appointments local SEO adds to the calendar.

Social Media Tips to Amplify Med Spa Marketing

Social channels let you showcase real results, answer questions in real time, and nudge followers straight into your booking funnel. Below is the playbook to turn everyday scrolling into a predictable flow of consults.

Select the Right Platforms

Choose two or three networks that mirror your patient mix.

  • Instagram wins for polished visuals and discovery via Reels and location tags.
  • Facebook excels for community events, long-form live sessions, and a 35+ audience.
  • TikTok thrives on quick, authentic clips. It’s ideal for younger prospects curious about new treatments.



Start where you can post consistently. Adding more channels later is easier than reviving neglected feeds.

Content Pillars That Convert

Rotate four post types so your grid stays fresh and purposeful:

  1. Transformations: before-and-after carousels or 15-second Reels that highlight one clear benefit.
  2. Education: myth-busting tips, prep checklists, and after-care guides.
  3. Lifestyle: behind-the-scenes stories that show staff personality and spa ambiance.
  4. Social proof: patient testimonials, review screenshots, or influencer shout-outs.


Keep captions concise, use plain language, and end with a single call to action: “Tap Book Now” or “DM us ‘Glow’ for details.”

Build Consistency and Community

Algorithms reward dialogue, not monologues.

  • Post at least three times per week on each primary platform.
  • Reply to comments and DMs within one business day to signal reliability.
  • Re-share client selfies (with permission) and tag them. You’ll turn happy patients into micro-ambassadors.
  • Host a monthly Live Q&A. Recorded clips can be repurposed as evergreen reels or TikToks.



Scheduling tools keep the cadence steady, while a simple FAQ sheet helps staff respond quickly and on-brand.

Turn Attention into Bookings

Every post should offer an easy next step.

  • Add a link-in-bio tool that routes clicks to your top treatments or online scheduler.
  • Use Story stickers (polls, quizzes, countdowns) to boost engagement and collect warm leads.
  • Pair flash offers with a 24-hour timer. Scarcity nudges fence-sitters to act.
  • Pin a “Start Here” highlight featuring pricing guides, financing options, and booking links.



Shortened URLs with UTM tags trace each click to a consult, so we know which creative truly fills chairs.

Review Performance Every Month

Make sure to focus on:

  • Engagement rate: likes, saves, and shares show resonance.
  • Content mix: note which pillar drives the most profile visits.
  • DM volume: direct questions often precede bookings.
  • Click-to-consult ratio: the ultimate success metric.


Double down on formats that move the needle. These are often short-form video and transformation reels.


Retire posts that flop, test new hooks, and adjust hashtag sets. Continuous iteration keeps your feed fresh and your appointment calendar busy.

Boosting Client Leads with Google Ads for Med Spas

Google Ads lets us tap into the exact moment someone searches “Botox [city]” or “acne scar laser near me.” With the right structure, your spa appears above organic results. You’ll bypass aggregator sites and capture prospects while intent is highest.


Industry analytics platform Varos lists the current median healthcare cost-per-conversion at $43.92. Here’s how you can keep that metric low:

Define a Clear Campaign Structure

Create one campaign per high-value treatment: Botox, filler, body sculpting. Each campaign then splits into tightly themed ad groups that pair the service with location and benefit phrases.


Ad Group Examples

  • Botox Scottsdale Lines
  • Botox Scottsdale Migraine Relief
  • Filler Phoenix Lip Volume



Using narrow themes keeps Quality Scores high and costs low. You want every keyword, ad, and landing page to align.

Choose High-Converting Keywords

Focus on three keyword buckets:

  1. Service + City – “Botox Scottsdale,” “laser hair removal Miami.”
  2. Symptom Statements – “tired eyes treatment,” “double-chin fix.”
  3. Long-Tail Questions – “does PDO thread lift hurt,” “how long does Jeuveau last.”


Long-tail terms often cost less and convert better because searchers know exactly what they want. Google Keyword Planner or paid tools reveal volume and suggested bids.



However, your own CRM data will show which procedures deliver the best profit margin. Use it as the #1 guide for your budget.

Fortify the Account with Negatives and Match Types

  • Add blanket negatives like jobs, DIY, cheap, and free to funnel out bad clicks.
  • Use phrase and exact match for core terms to control relevance. Reserve broad match for discovery once campaigns mature.

Write Ads That Speak Patient Language

Each text ad needs:

  • Headline 1: the core keyword for relevance.
  • Headline 2: a concrete benefit: “See Results in 15 Minutes.”
  • Description: trust signal plus call to action: “Board-Certified Injectors. Book Your Consult Today.”



Pin your main keyword in position one. Google’s responsive search ads will then test other combinations automatically.

Deploy Extensions for Extra Real Estate

  • Call Extensions: enable one-tap dialing during business hours.
  • Location Extensions: reinforce proximity and pull address from your Google Business Profile.
  • Sitelinks: link to pricing, a before-and-after gallery, and financing options (pages that nudge decision makers).

Track the Metrics That Matter

Install Google Tag Manager or native site tags for:

  • Phone call conversions (minimum 30 seconds).
  • Form submissions tied to the thank-you page.
  • Online bookings passed via GCLID to your scheduling software.

Optimize Weekly + Scale Monthly

  • Pause keywords with high spend and zero conversions.
  • Shift budget to terms producing booked consults under target CPA.
  • Test new ad copy each month. Rotate two responsive ads per ad group to find better hooks.


Once the campaign meets goal CPA, expand geography or add display and YouTube remarketing. This will recapture visitors who didn’t book on first click.

Content Marketing Strategies for Your Med Spa

Authoritative content turns casual Googlers into informed, confident patients while steadily lifting your organic rankings. We recommend using a three-tier framework to position a med spa as the go-to expert in its market:

  • Pillar articles
  • Supporting blogs
  • Bite-sized repurposed pieces

Establish Pillar Topics That Match Patient Intent

Begin with four to six evergreen pillars tied to high-value services: injectables, laser resurfacing, body sculpting, IV therapy, and skin-care regimens. Each pillar becomes a 1,500- to 2,000-word guide that answers the five most common patient questions. These long-form pages earn natural backlinks and help Google understand your site’s topical authority.

Build a Consistent Blogging Cadence

Post two supporting articles per month that drill deeper into sub-topics:

  • “Six Ways to Prolong Your Botox Results”
  • “Microneedling vs. Fractional Laser: Which Is Better for Acne Scars?”
  • “Seasonal Skincare: Adjusting Your Routine for Humid Summers”


Keep paragraphs to two or three sentences. Sprinkle in an FAQ schema block and link internally to the relevant service page. This on-page structure signals expertise and keeps readers moving toward a booking form.

Optimize Every Post for Search and Conversion

Each article should follow these on-page best practices:

  • Target one primary keyword and two related terms.
  • Place the main keyword in the title, first 100 words, and one sub-heading.
  • Use short, descriptive URLs: /blog/botox-aftercare.
  • Embed before-and-after images with alt text describing the outcome.
  • Close with a bold call-to-action button: “Book Your Complimentary Skin Analysis.”

Google’s Helpful Content framework favors pages that answer questions clearly and cite reputable medical sources. Review every draft for readability and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals before hitting publish.

Repurpose Long-Form Content Across Channels

One blog can fuel multiple touchpoints:

  • Turn key tips into an Instagram carousel or TikTok voice-over.
  • Record a short YouTube clip summarizing the article and embed it back into the post for richer media signals.
  • Pull three stats or takeaways and drop them into your next patient newsletter.



This “atomization” maximizes ROI on each piece of writing and keeps your social feeds stocked with educational material.

Leverage Patient Stories for Social Proof

Invite satisfied clients to share their journey. A 300-word mini case study builds proof faster than any ad copy.



Publish these stories in a dedicated blog category and optimize them for the service keyword + “results” (Ex. “Lip Filler Results Phoenix”). Authentic narratives boost time on page and reinforce credibility for hesitant readers.

Continuously Iterate Over Time

Track organic traffic, average time on page, and assisted conversions in Google Analytics. If a post ranks but fails to convert, refine the CTA or add an FAQ section.



If traffic is sluggish, update the headline and refresh the year in the title. Then, resubmit the URL to Google Search Console. Quarterly content audits ensure every article continues to earn its keep.

Effective Email Marketing Techniques for Med Spas

Email feels personal, lands directly in a patient’s pocket, and costs pennies to send. That’s why it’s one of the highest-ROI channels at your disposal.



At OMG Marketing, we treat the inbox as an ongoing conversation: nurturing leads, educating current clients, and sparking referrals. The goal is to create content that feels tailored, timely, and trustworthy.

Build Three Evergreen Automations First

Before blasting newsletters, lock in automated flows that work while you sleep.



Welcome Series

Send a three-part drip the moment someone downloads a pricing guide or books a consult. The flow:

  1. Warm “hello” from the medical director.
  2. Treatment spotlights with links to before-and-after galleries.
  3. First-visit incentive (Ex. Free skin analysis or $50 toward injectables)

Post-Treatment Follow-up

48 hours after an appointment, deliver after-care tips, common FAQs, and a gentle review request. A second email at the two-week mark checks on results and suggests a complementary service.

Re-Engagement

At 90 days of inactivity, trigger a “We Miss You” note featuring a limited-time bonus. Tweak the offer by service type. Filler clients might appreciate a free skincare sample. However, laser patients will likely respond to bundle pricing.

Segment for Relevance, Not Noise

Divide lists by treatment history, consultation stage, and lifetime value. A Botox loyalist shouldn’t receive the same email as a first-time facial lead. 



Segmentation lets you personalize subject lines: “Emma, your next wrinkle-free visit is due.” Swap hero images or testimonials to match each segment’s interests.

Craft Subject Lines That Earn the Click

Aim for 45 characters or fewer and place the key benefit first:

  • “Glow ready for summer: 3-step plan inside”
  • “Booked your lip refresh yet?”
  • “Flash sale—24 hrs to save on Hydrafacial”


Adding the recipient’s first name can lift open rates by up to 20% in health and beauty campaigns. But make sure to resist multiple emojis or clickbait wording. Trust evaporates quickly in elective medicine.

Design for Mobile First

Your recipients will likely open your med spa email on a phone. Use a single-column layout, 14-point body text, and large tap-friendly buttons. Keep copy tight: three to four short paragraphs and one clear CTA beat walls of text every time.

Track the Metrics That Matter

We recommend monitoring:

  • Open rate: goal is 30%+ (current healthcare average sits near 34%).
  • Click-through rate: aim for 3% or higher.
  • Conversion rate to consult: the north-star KPI.



Underperforming emails should enter a testing loop. Swap subject lines, adjust send times, or streamline copy until metrics climb.

Encourage Referrals and Word-of-Mouth

Include a “Forward to a Friend” button and a sharable referral link that grants credit to both sender and new patient. A small $25 service credit can spark powerful organic growth and keeps loyal clients feeling appreciated.

Online Reviews: Key to Successful Med Spa Marketing

Reviews are today’s word-of-mouth, and patients trust them. This isn’t about chasing vanity metrics. Instead, you should focus on raising conversion rates, Google rankings, and lifetime value all at once.

Why Reviews Drive Both Clicks and Bookings

Search engines weigh review count, star average, and recency when ranking local results. A listing with a 4.7-star average and dozens of recent testimonials will win the click. (Yes, even if it sits beneath an older, less-loved competitor!)

Systems That Spark a Steady Flow of Praise

  • Ask at peak satisfaction: Front-desk or injector requests a quick review during checkout, right after the reveal mirror. The patient’s excitement translates into authentic, descriptive language.
  • Automate follow-ups: Two hours later, an SMS or email thanks the client and drops a one-tap link to Google. Businesses that send prompt digital nudges gather more reviews than those relying on verbal asks alone.
  • Make it effortless: Pre-fill directions: “Tap the stars, write two sentences about your experience, and hit Post.” Reducing friction increases completion rates dramatically.
  • Celebrate reviewers publicly: Screenshot the comment, overlay it on an Instagram Story, and tag the patient (with consent). Public recognition encourages others to share their own results.

Turning Negative Feedback into Loyalty

Even top-rated clinics receive the occasional two-star rant. Instead of deleting it, reply empathetically and quickly:

  1. Respond within 48 hours (customers expect a reply inside one week at most).
  2. Acknowledge and apologize without defensiveness: “We’re sorry your filler didn’t meet expectations.”
  3. Move offline by offering a direct phone or email to resolve the concern privately.
  4. Document and improve: recurring themes flag training or process gaps you can correct.


A polite, solution-oriented reply shows future readers you value patient safety and satisfaction.

Amplify Good Reviews Across Channels

  • Pin top testimonials in a Google Business Q&A.
  • Add a rotating review slider on service landing pages for on-page trust.
  • Feature one “Review of the Week” in your email newsletter.

Common Med Spa Marketing Mistakes to Avoid

Even the smartest campaign can crumble under a few avoidable missteps. Start by auditing your current efforts against the most common pitfalls we see in the industry:

Neglecting Local SEO

Local search is where motivated patients begin their journey. When your Google Business Profile is incomplete, or your website lacks service-and-city pages, you’re invisible.



Verify every directory listing for consistent name, address, and phone data. Publish dedicated treatment pages for each primary city or neighborhood. Refresh photos on your profile every month.


These tweaks alone can lift organic calls and map views almost immediately.

Fragmented Branding

A mismatched logo on Facebook, a different tone in email, and off-brand colors on landing pages confuse prospects. Consistency signals professionalism and builds the familiarity patients need before booking an elective procedure.



Create one master style guide. Include fonts, palettes, voice, and visual rules. Then, share it with every staff member, designer, and copywriter. 

Slow, Cluttered Websites

Most visitors bail if a page drags or the call-to-action is buried. Compress images, eliminate autoplay sliders, and keep the homepage laser-focused on one action: “Book My Consultation.” Use a single-column layout on mobile and limit pop-ups to exit intent or special promotions.

Poor Keyword Hygiene in Ads

Running broad match ads without negative keywords is a fast way to burn budget. Add obvious negatives like jobs, DIY, and free.



Then, review search term reports weekly. Tighten match types around service + city phrases and pause anything that spends without converting.

One-Way Social Posting

Posting but never responding tells algorithms (and patients) you’re absent. Schedule 10 - 15 minutes daily to reply to comments, DMs, and Story reactions.



Encourage conversations by asking open-ended questions or using polls. Engagement lifts reach and builds community trust.

No Conversion Tracking

If you can’t see which clicks turn into appointments, you can’t scale. Install Google Tag Manager, track form submissions and phone calls, and feed that data into Google Ads and Analytics. Once every channel shows a cost-per-consult figure, you’ll know exactly where to shift budget.

Tracking Your Med Spa Marketing Performance

Data removes guesswork and guides budget. Build a simple dashboard that surfaces the numbers that truly matter. Then, review it at least once a month.

Website & User Experience Metrics

Monitor bounce rate, average time on page, and conversion rate. A clean, mobile-first site should convert 3 to 5% of visitors into consultation requests. If numbers fall short, inspect load times, headline clarity, and placement of booking buttons.

Lead Generation Metrics

Track cost per click, cost per lead, and (most importantly) cost per booked consult. Look at these metrics across Google Ads, social ads, and organic search. Comparing channels side by side highlights clear winners and money drains.

Email Health

Open and click-through rates reveal list quality and subject-line strength. If opens dip, test fresh subject lines or segment the list more narrowly. Low clicks signal weak offers or cluttered layouts.

Online Reputation Signals

Keep an eye on average star rating and review velocity. Aim to add new feedback every week. A sudden rating drop often points to a service hiccup or staffing problem.

Social Engagement

Likes look nice. However, saves, shares, comments, and DMs predict revenue.



Track engagement rate (interactions divided by followers) to judge creative resonance. Then, adjust your content mix accordingly.

Monthly Review Rhythm

Gather your team for a 30-minute KPI huddle. Celebrate green metrics, flag reds, assign owners, and set small experiments. (Ex. New ad copy, a faster landing page, or a fresh Reel concept)


Consistent iteration keeps growth steady and prevents budget waste.

Med Spa Marketing Trends to Watch in 2025

Patient expectations evolve quickly. Stay ahead by experimenting early and measuring results. Here are a few trends to watch:

AI-Powered Personalization

Dynamic websites and emails that swap copy, images, and offers based on visitor behavior are becoming mainstream. Simple tools now let you tailor a Botox headline to repeat injectables clients while showing resurfacing tips to skincare browsers.

Virtual Consultations

Busy professionals and out-of-area patients appreciate a quick video assessment. Embedding a secure telehealth link in your scheduler widens your reach and filters serious leads before chair time

Augmented-Reality Try-Ons

Mobile AR filters let prospects preview lip volume, filler contour, or laser skin smoothing in real time. Adding a try-on link to service pages or Stories reduces fear and nudges fence-sitters toward booking.

Short-Form Video Dominance

30-second Reels and TikToks continue to outperform photos for reach and engagement. 



Concentrate on authentic clips like procedure snippets, injector Q&As, or reaction reveals. Post consistently to keep algorithms happy.

Data Privacy & Compliance Messaging

With regulations tightening and consumer awareness rising, transparent opt-ins and HIPAA-aligned communications are now marketing assets. Display privacy badges, explain data use in plain language, and secure all web forms.



Pilot these trends in small bursts—one AR campaign, one month of virtual consult ads. Scale the winners to stay ahead of competitors still playing catch-up.

Quick-Start Checklist for Better Med Spa Marketing Results

  1. Claim and polish your Google Business Profile with updated photos and weekly posts.
  2. Publish service-and-city landing pages using LocalBusiness schema.
  3. Launch a $25-per-day Google Ads campaign focused on your top treatment.
  4. Post three short-form videos this week, such as before/after, tip, and behind-the-scenes.
  5. Request five new Google reviews before month-end via automated SMS.
  6. Activate a three-email welcome series for new subscribers.
  7. Audit directory listings to ensure NAP consistency.
  8. Set up conversion tracking for forms, calls, and online bookings.
  9. Hold a monthly KPI meeting to reallocate budget to top-performing channels.
  10. Schedule a discovery call with our team to blueprint your next growth jump.


Complete these ten steps in 30 days, and you’ll see more calls, consults, and confirmed appointments. No need to slash your prices!

Take Your Med Spa Marketing to the Next Level with OMG Marketing

We specialize in turning med spa potential into measurable profit. When you partner with us, you tap into a full-stack team that already speaks the language of aesthetics.


Here are some of the results we’ve achieved for our med spa clients:

  • 177% surge in monthly bookings: Our full-funnel SEO + PPC framework more than doubled new-patient appointments for partnered spas within the first 90 days.
  • 45,000+ qualified leads generated: Precision targeting and high-intent landing pages keep your pipeline full of prospects ready to book.
  • 60,000+ appointments booked to date: We turn clicks into confirmed consults at scale, filling treatment rooms across multiple locations.
  • 105,000+ patients served through our campaigns: Sustained retention emails, reputation management, and loyalty programs convert one-time visitors into lifelong advocates.
  • Consistent top-of-page map-pack rankings: Hyper-local SEO and review velocity place our clients ahead of competitors for core treatment keywords, driving steady organic traffic and walk-ins.


Ready to get started? Request a proposal from our experts.


We’ll map the fastest route from “steady” to “fully booked,” outline projected timelines, and answer every compliance or creative question. Your next surge in appointments starts with one conversation. Let’s make it happen!

Frequently Asked Questions (FAQs)

How much should a new med spa budget for marketing in its first year?

Plan on allocating 10 - 15 % of projected gross revenue during the launch phase. This higher budget funds local SEO build-out, initial ad tests, and brand identity assets. As organic visibility and referrals grow, you can taper spend closer to 7 - 10 %.

Which marketing channel usually delivers the fastest bookings for med spas?

Well-structured Google Ads typically generate consults within days because they capture people already searching “Botox near me.” Pair paid search with a conversion-ready landing page for the quickest pipeline.

How long does it take for local SEO changes to boost my map-pack ranking?

With consistent optimization—complete Google Business profile, fresh photos, weekly posts, new reviews, and service-city pages—most clinics see measurable ranking lifts in three to six months.

What’s a healthy email list size before launching a newsletter?

You can start delivering value with as few as 100 opt-ins, provided the list is segmented and permission-based. Focus on quality over size. Engaged contacts drive more revenue than a bloated, unresponsive list.

Do I need separate social accounts for each med spa location?

If locations share the same brand and target demographics, one master account with geo-tagged posts and location highlights is easier to manage and scales reach faster. Use individual Google Business Profiles for each address. Keep social unified unless market personas differ significantly.